Yes, it is possible to add videos in a WhatsApp Business account. WhatsApp Business accounts have the capability to send videos just like regular WhatsApp accounts. This can be a great way for businesses to share promotional or informational videos with customers over WhatsApp.
What are the requirements for adding videos in WhatsApp Business?
There are a few requirements for adding and sending videos through a WhatsApp Business account:
- The video file must be in MP4 format. Other video formats like AVI or MKV are not supported.
- The video file size should not exceed 16MB. Larger videos will need to be compressed to meet this requirement.
- The video resolution should not exceed 720p. High definition 1080p or 4K videos may need to be resized before sending.
- The video duration can be up to 30 seconds for the free WhatsApp Business account. With a premium paid account, videos up to 90 minutes are supported.
- The business must have an active WhatsApp Business account connected to a mobile number.
As long as the video file meets these requirements, it can be added and sent to WhatsApp Business contacts without issues. The process for adding and sending is the same as with regular WhatsApp.
Steps to add and send a video on WhatsApp Business
Here are the step-by-step instructions to add and send a video from your WhatsApp Business account:
- Open the WhatsApp Business app on your device.
- Open the chat for the contact or group you want to send the video to.
- Tap on the Attach icon (paperclip symbol).
- Select “Video” from the attachment options.
- This will open your device’s photo gallery. Browse and select the video you want to send.
- The video will start uploading. The upload time will depend on the video size and internet connection speed.
- Once uploaded, tap on the send icon to send it to the selected chat.
The process is quite straightforward and similar to sending any other media files like photos or documents over WhatsApp.
Tips for adding video in WhatsApp Business
Here are some useful tips to follow when adding and sending videos from your WhatsApp Business account:
- Optimize the video file size before uploading by compressing or trimming unnecessary parts. This will ensure faster upload time.
- Resize the video resolution to 720p or lower if needed. Higher resolution videos will take longer to upload.
- Use relevant and interesting video content that provides value to your customers. This could be product demos, brand stories, tutorials etc.
- Be creative with video editing by adding captions, subtitles, graphics and more. This can help convey your business messaging clearly.
- Test the video upload and quality before formally sending to customers. Check for any glitches or conversion issues.
- Track video analytics to know engagement levels and see which video content works best for your audience.
Types of videos to add in a WhatsApp Business account
There are many different types of videos that businesses can add and leverage through WhatsApp marketing. Here are some examples:
- Product videos: Short demo videos showing how a product works or highlighting key features. Useful for ecommerce businesses.
- Tutorials: Educational how-to videos on using your products/services or solving problems for customers.
- Testimonials: Customer review videos where happy clients share their experiences.
- Brand story: Emotional and inspiring videos that showcase your brand story and values.
- Thought leadership: Videos of company leaders, experts discussing industry topics and trends.
- Event recordings: Share snippets or highlights from webinars, conferences or corporate events.
- Animations: Creative animated videos to explain or simplify complex concepts.
The right mix of videos that educate, inspire or entertain can boost engagement for your WhatsApp business messaging.
Benefits of using video in WhatsApp Business
Here are some of the key advantages and benefits of using videos in WhatsApp Business accounts:
- Higher engagement: Videos tend to grab more attention and have higher view rates compared to plain text.
- Clearer communication: Videos with sound, motion, visuals can communicate some types of information more effectively.
- Personable and relatable: Putting a human face or voice helps build better connections with customers.
- Viral potential: Interesting or entertaining videos tend to get shared widely on social channels.
- Memorable impact: Viewers retain more information from videos compared to reading text.
- Measurable analytics: You can track views, completion rates, shares and other metrics for videos.
Leveraging these benefits can give businesses a competitive advantage and allow more effective WhatsApp messaging.
Limitations of using videos in WhatsApp Business
While videos can be a powerful medium, there are some limitations to keep in mind as well:
- File size restrictions can limit video length and quality.
- Vertical 4:5 aspect ratio works best – horizontal videos may get cropped.
- No native option to store videos within WhatsApp for easy access.
- Metrics tracking is limited compared to platforms like YouTube.
- No channel subscription option – videos only reach existing contacts.
- Not optimized for television or large screen viewing.
Being aware of these limitations can help choose the right video content that works for WhatsApp usage.
Frequently Asked Questions
Here are some common FAQs about using video in WhatsApp Business accounts:
What is the maximum video size allowed on WhatsApp Business?
The maximum file size for videos on WhatsApp Business is 16MB. Larger videos will need to be compressed to send over WhatsApp.
Can I add subtitles or captions to videos in WhatsApp Business?
WhatsApp does not have a native option to add subtitles or captions to videos. You will need to edit the video file externally and embed subtitles before uploading to WhatsApp.
Is there a limit on how many videos I can send from my business account?
There is no limit on the number of videos that can be sent from a WhatsApp Business account. However, be mindful not to spam contacts with too many videos.
Can I schedule videos to be sent at a later date/time on WhatsApp?
Currently, videos cannot be scheduled or automatically sent at a future date and time on WhatsApp. Videos have to be manually uploaded and sent.
Are videos secured on WhatsApp Business chats?
Yes, all WhatsApp communication including videos are end-to-end encrypted. The videos remain private between sender and recipient.
Conclusion
Adding videos can be a great way to boost engagement and communication for WhatsApp Business accounts. From promotional videos to informative tutorials, there are many options to explore. However, businesses need to keep file size restrictions, aspect ratios, and other limitations in mind. With proper optimization and relevant messaging, videos can help take your WhatsApp marketing to the next level. But they need to be used strategically along with other content formats for maximum impact.