Wedding planners are adapting to the ‘new normal’ as industry data indicates a resurgence in weddings, but with distinct changes shaping the way couples plan their big day. We spoke with seasoned planner Kerstyn Walsh to glean insights on navigating the post-lockdown wedding landscape and what you need to keep in mind.
The Spike Begins…
With the easing of lockdown restrictions, the wedding industry has experienced a significant surge in demand. Florists, makeup artists, photographers, and celebrants are seeing a huge uptick in inquiries from couples planning their special day.
In fact, data shared by Billy Tucker, CEO of Oneflare, reveals that since April 6th when lockdown began and June 1st when restrictions were eased, there has been a staggering 1,800% increase in job posts for wedding hair stylists, a 280% spike in requests for photographers, an 80% boost in demand for celebrants, a whopping 530% surge in requests for caterers, and a massive 600% jump in party and event planning jobs. As the industry rebounds, what can we expect from future weddings?
It’s A Busy Time…
Since the recent change in wedding regulations, Kerstyn Walsh, a seasoned wedding planner from Hire a Bridesmaid, has been flooded with inquiries. According to her, the surge in interest is largely due to brides who had previously put their wedding plans on hold, either because they got engaged just before the pandemic hit or had initially postponed their big day. With new dates now being set, these eager couples are keen to get started with their wedding preparations and make up for lost time.
The Changes…
While it’s uncertain whether weddings will ever fully revert to their pre-pandemic form, the industry has demonstrated remarkable resilience in adapting to new realities. Gone are the days of unbridled celebration; instead, couples are embracing a more cautious approach, prioritizing health and safety above all else. Social distancing measures have become an integral part of wedding planning, with guests now exercising greater restraint when it comes to physical displays of affection.
The traditional sit-down meal has gained popularity as a safer alternative to buffet-style feasting, and wedding sizes may continue to shrink in response to these changing times. Furthermore, travel restrictions will likely put the brakes on destination weddings, at least for the foreseeable future.
Love Is Still All Around…
Despite the challenges posed by the pandemic, many couples have found creative ways to adapt and still celebrate their special day. Britt Nabarro from Sydney is a great example. She had planned an elaborate wedding at the Grounds of Alexandria on March 26, complete with 200 guests, seven bridesmaids, and all the trimmings. However, when international flights were canceled, her two brothers from New York and New Zealand were unable to attend.
Even worse, her fiancé’s sister had just landed from New York but was forced to turn around and head back home, unwilling to risk getting stranded in Sydney. Undeterred, Britt and her fiancé Josh decided to hold a more intimate ceremony at their unit, with both sets of parents in attendance. They even managed to squeeze in a modest dinner celebration afterwards, sitting outside on the chilly night as everyone was nervous about being too close together indoors.
With the original wedding date rescheduled for December 16, Britt is determined to wait it out if necessary, all in the name of following the ‘no dancing over 20 guests’ rule.
Top Tips…
As you start planning your post-lockdown wedding, consider these practical tips from Kerstyn Walsh: Clarify expectations with guests by providing clear guidelines on how they should interact with the couple. For instance, you could specify that hugs are welcome but also respectful of those who prefer a distance. Pass this information along to your emcee so they can effectively communicate it to attendees.
When it comes to budgeting, don’t be afraid to negotiate with vendors to secure the best deals. Remember that flexibility is key – if suppliers want your business, they’ll often find ways to accommodate your needs. Be prepared for a ‘no’ response and have a plan B in place. Research thoroughly to ensure you’re getting what you pay for. To make the most of your budget, start by setting a comprehensive budget from day one of planning.
Include every detail, from the ring and dress to the honeymoon, so you can track where your dollars are going. This will also help you prioritize your spending. If you need to reduce guest numbers due to budget or social distancing constraints, consider live-streaming your ceremony for non-attendees. This is particularly useful for overseas guests who won’t be able to attend in person or those you’ve had to ‘uninvite’ due to reduced capacity.
Don’t hesitate to politely uninvite guests if necessary – people understand that venues have limited capacities during these times. When crafting your invitations, consider adding a line that acknowledges the possibility of last-minute changes and requests guests’ understanding if they’re unable to attend due to unforeseen circumstances.
The Most Important Tip…
As we come to the end of our discussion, it’s essential to acknowledge that life has its unexpected twists. Despite any changes or challenges that may arise, at the core of every celebration is the celebration of love itself. In fact, a wedding can be a beacon of hope and joy for those around you, providing a reason to look forward to something special.
Most importantly, prioritize your well-being and that of your loved ones – it’s crucial to remember that health and happiness are the greatest gifts. If you’re looking for guidance in planning your wedding during these unique times, we’ve put together some helpful tips for you to explore.