For fans of H&M’s modern, trendy, and affordable fashion, I’m excited to share a curated list of stores that offer similar styles at comparable price points. While I’ve always been impressed by H&M’s women’s fashion selection for myself, their children’s wear has also won me over with its perfect blend of cute basics and trendy pieces.
If you’re looking for alternative options beyond the obvious choices like Urban Outfitters and Nordstrom Rack, this list is designed to introduce you to new stores that share a similar aesthetic to H&M. With that said, here’s your go-to guide for finding great alternatives: Zara, Mango, ASOS, Revolve, &Other Stories, Lulu’s, Storets, Nasty Gal, Red Dress, VICI Collection, J. ING, Topshop, Altar’d State, Magnolia Boutique, The Drop, and Dynamite.
About H&M
While H&M is often associated with modern fashion, its history dates back to 1947. The first store, originally called Hennes, opened in Sweden and focused on women’s clothing, gaining a reputation for stylish yet affordable pieces. It wasn’t until the 1960s that the brand expanded to become Hennes & Mauritz, eventually evolving into the H&M we know today. Today, H&M stores offer a wide range of products, from trendy fashion items to lifestyle and home decor essentials, all at accessible prices.
If you’re an H&M fan, you may be wondering where else you can find similar styles and deals. This guide will uncover 17 top stores like H&M that are sure to meet your needs.
Zara
Zara has been a trailblazer in the fashion world since its inception in 1975, revolutionizing the way people shop for clothing. This Spanish-based retailer’s success stems from its remarkable ability to provide high-quality, stylish pieces at prices that won’t break the bank. One of Zara’s most notable strengths is its quick response to changing trends, allowing it to consistently offer fresh and exciting products without sacrificing quality or style.
As a result, customers can always find something new and intriguing at Zara, whether they’re looking for a statement piece or a timeless classic to add to their wardrobe. While Zara is often considered fast fashion, its prices are generally higher than those of some competitors, such as H&M. Nevertheless, I’ve personally purchased pieces from Zara that have stood the test of time, defying expectations and proving that sometimes, investing in quality truly pays off.
Mango
Mango, founded in 1984, has evolved into a global fashion leader that seamlessly blends style and comfort. The brand’s commitment to providing on-trend yet affordable clothing, shoes, and accessories fosters confidence and self-expression among its customers. Beyond its focus on fashion, Mango prioritizes sustainability by utilizing eco-friendly materials and production methods, minimizing its environmental footprint while delivering high-quality products.
Mango shares similarities with Zara, another Spanish-owned brand. Although often mistaken as one in the same, Mango proudly maintains its unique identity. The brand’s extensive collection features chic dresses, cozy sweaters, stylish accessories, and shoes that collectively enable customers to curate a wardrobe that exudes fashion-forward flair.
ASOS
ASOS is a fashion powerhouse with multiple brands under its umbrella, offering the latest trends at remarkably affordable prices. Its appeal extends beyond young adults, as the brand prides itself on diversity, inclusivity, and self-expression.
With an impressive range of sizes, styles, and designs, ASOS has become a top destination for fashion enthusiasts from all walks of life. I’ve personally shopped at their maternity section during my pregnancy and have also picked up plenty of swimwear.
ASOS is also an excellent choice for affordable special occasion dresses. At its core, the brand’s mission is to empower customers to express their individuality through fashion, providing a wide spectrum of styles from casual streetwear to formal wear and everything in between.
What sets ASOS apart is its commitment to ethical and sustainable fashion, which may seem counterintuitive for a fast-fashion brand.
The company has pledged to minimize its environmental impact while creating high-quality products, showcasing its dedication to sustainability.
In fact, you can learn more about their sustainability journey on their website.
Revolve
If you’re familiar with Revolve, you might be surprised to see it on this list of stores similar to H&M. However, this online retailer has a lot to offer when it comes to trendy and affordable clothing. With a wide range of brands at budget-friendly prices, including Superdown, MORE TO COME, 1. STATE, ASTR The Label, and more, Revolve is one of my go-to destinations for special occasions, vacation outfits, or just something stylish and high-quality.
From dresses and jumpsuits to shoes, accessories, and beauty products, the store offers a diverse selection that’s perfect for any occasion.
Lulu’s
If you’re seeking an affordable fashion retailer similar to H&M, Lulu’s is definitely worth exploring. With its vast array of on-trend pieces, this brand caters to diverse tastes and preferences. From elegant formal dresses to casual tops, Lulu’s offers something for every occasion. My personal experiences with Lulu’s have been overwhelmingly positive, yielding great finds such as stylish summer dresses and adorable skirts that fit my budget.
One of the standout features I appreciate is Lulu’s commitment to using eco-friendly fabrics and materials whenever possible, making it an excellent choice for those prioritizing sustainable fashion choices.
&Other Stories
If you’re seeking stylish yet long-lasting fashion options that align with your values, &Other Stories is an excellent choice. This brand seamlessly blends fashion-forward designs with sustainable practices and quality craftsmanship, setting it apart from its competitors.
One key factor contributing to &Other Stories’ uniqueness is its connection to H&M, as the former is actually a subsidiary of the latter.
The price point may be slightly higher than what you’d find at traditional fast-fashion retailers; summer dresses typically range between $99 and $199.
Launched in 2013, &Other Stories has quickly gained a loyal following among fashion enthusiasts who prioritize timeless style over fleeting trends. Its commitment to sustainability is another aspect that sets it apart from other brands.
&Other Stories prioritizes eco-friendly materials and production methods to minimize its environmental footprint while still creating products that are both beautiful and durable. This dedication to sustainability makes the brand an attractive choice for individuals who want to make a positive impact on the planet without sacrificing style.
Storets
Storets has carved out a unique niche that seamlessly blends sophistication with an edgy flair, making it a go-to destination for fashion-conscious bloggers. The brand’s extensive range of styles includes statement dresses and trendy tops, as well as cozy sweaters and comfortable pants – perfect for any occasion. What sets Storets apart is its commitment to quality and affordability, ensuring that fashion enthusiasts can stay ahead of the curve without sacrificing their budget.
At its core, Storets embodies a philosophy of ‘sophisticated fun,’ which translates into a collection of high-quality pieces that are both stylish and accessible. The brand’s sustainable range is also worth exploring, featuring an array of stunning items that cater to environmentally conscious fashionistas.
Nasty Gal
Nasty Gal is a pioneering online fashion brand that achieved rapid success, inspiring a book and Netflix show. The brand’s strength lies in its edgy, trendy, and bohemian styles at accessible prices. Its offerings include bold dresses, daring tops, statement accessories, and edgy shoes for women who crave self-expression through fashion. What sets Nasty Gal apart is its dedication to diversity and inclusivity.
With a wide range of sizes available, the brand ensures that every woman can find something that fits her unique shape and size, making her feel confident and beautiful. By embracing individuality, Nasty Gal encourages women to be bold, fearless, and unapologetically themselves. Whether you’re searching for festival-inspired outfits or affordable swimsuits, Nasty Gal has plenty of options to explore.
Red Dress
Red Dress is a go-to online destination for fashion enthusiasts, boasting a stunning collection of stylish pieces at an unbeatable price point. The brand’s offerings span from flowy dresses and vibrant tops to statement jewelry and chic shoes, catering to any occasion and style.
What sets Red Dress apart is its commitment to delivering high-quality products at affordable prices, making it an absolute must-have for fashion lovers looking to stay ahead of the curve without compromising on their budget.
VICI Collection
While VICI Collection may be a favorite among influencers, the brand’s offerings are reminiscent of affordable fashion staples found at retailers like H&M. The range of styles is impressive, from flowy dresses and chic blouses to trendy jackets and comfortable loungewear suitable for any occasion. My personal experience with VICI has been overwhelmingly positive, and I’ll be sharing a full review in the near future.
What’s worth noting about VICI Collection is that new styles are constantly being added, which means popular items can sell out quickly. To snag something specific, it’s essential to act fast. Additionally, the brand’s ‘stylist box’ feature allows customers to receive a personalized selection of pieces tailored to their individual style preferences.
J.ING
J. ING seamlessly blends timeless sophistication with modern flair, crafting a distinctive range of clothing and accessories that exude refinement, poise, and value. Every piece is meticulously crafted with attention to detail and quality, ensuring each item not only looks stunning but also stands the test of time. What sets J.
ING apart is its dedication to empowering women, proudly showcasing female entrepreneurs, models, and influencers on its platform, celebrating their achievements and inspiring others to chase their passions.
The brand’s offerings are diverse, featuring everything from iconic blazers and elegant dresses to trendy tops and statement accessories. Whether you’re looking for a show-stopping outfit for a special occasion or timeless essentials for everyday wear, J. ING has got you covered.
Moreover, these classic and sophisticated styles are remarkably versatile, designed to be worn repeatedly and become treasured staples in your wardrobe.
Topshop
Topshop, a stalwart in the fashion world, offers a similar shopping experience to H&M. Its trendy and edgy designs have garnered widespread recognition, showcasing an extensive range of clothing, shoes, and accessories that cater to diverse tastes.
While Topshop previously had standalone stores, it now leverages partnerships with ASOS and Nordstrom for online shoppers. A notable caveat: sizing can be inconsistent, so it’s essential to carefully review the size chart to ensure a proper fit.
From statement-making jackets and bold prints to stylish dresses and chic tops, Topshop boasts an array of pieces perfect for making a fashion statement. The brand has also made a commitment to sustainability through its ‘Fashion Footprint’ program, which aims to minimize environmental impact and promote responsible fashion practices.
Altar’d State
With its blend of bohemian chic and philanthropic spirit, Altar’d State has captured the hearts of many fashion enthusiasts. The brand’s designs evoke a sense of adventure and wanderlust, with flowy dresses, embroidered tops, and unique accessories that are perfect for making a statement. Attractive prices and a wide range of styles, from beachy sundresses to cozy sweaters, only add to its appeal. But what really sets Altar’d State apart is its commitment to giving back.
Through its ‘Mission Monday’ program, the brand donates a portion of sales to charitable organizations, making it easy for customers to make a positive impact while shopping for their favorite styles. Additionally, with its sister store Arula focusing on mid-size and plus-size fashion, Altar’d State is dedicated to inclusivity and catering to a diverse range of customers.
Magnolia Boutique
Magnolia Boutique, a fashion force to be reckoned with, has carved out its own niche in the industry by showcasing independent labels that exude a carefree, trendy charm. The brand’s offerings are designed to be playful, adventurous, and perfect for making unforgettable memories. With an extensive range of styles spanning flowy dresses, casual tops, and more, Magnolia Boutique is all about embracing individuality while prioritizing comfort.
Founded in 2013, the brand has since become a go-to destination for influencers seeking affordable yet stylish additions to their wardrobes, with bohemian-inspired designs being a staple of its aesthetic.
Amazon The Drop
I’m often enthusiastic about The Drop, one of Amazon’s in-house fashion brands. This iconic brand is known for its limited-edition collections in partnership with select influencers as well as seasonal staples that offer great quality at affordable prices. As a result, customers can easily stay stylish without compromising on their budget.
To ensure you don’t miss out on the opportunity to purchase an influencer drop, which typically has a limited-time availability, I recommend signing up for text alerts from The Drop. This will keep you informed about any new arrivals or special promotions that might interest you. The Drop is also notable for its focus on casual wear, offering high-quality pieces at prices under $100.
Additionally, the brand prides itself on being inclusive in terms of sizing, making it a great option for customers with diverse needs. For Prime members, there’s an added perk – enjoy fast delivery and free shipping! Overall, The Drop is a great destination for those seeking affordable, fashionable basics.
Dynamite
My first encounter with Dynamite was in Canada, but I highly recommend exploring their online store as well! They have expanded to the United States, offering multiple locations to shop. This Canadian fashion brand is renowned for its trendy, fashion-forward clothing at remarkably affordable prices – think $20 tops and dresses under $100. With a focus on modern and sophisticated styles, Dynamite is an ideal destination for fashion enthusiasts seeking to make a statement with their outfits.
From chic blouses to edgy leather jackets, the brand offers a diverse range of pieces to create a stylish, versatile wardrobe. Additionally, they provide plenty of affordable basics, making it an excellent spot to replenish your wardrobe with ease.
Final Thoughts
When seeking alternatives to H&M, it’s natural to gravitate towards fast fashion brands that blend affordability with style and quality. The labels mentioned earlier are renowned for their trendy, fashionable offerings at budget-friendly prices without compromising on aesthetics or substance.As you explore this realm of affordable fashion, do let us know in the comments if there are any other clothing stores that should be included in this list – we’re always eager to discover new gems!